Client Details

The company is an Indian health-wellness brand headquartered in Raipur, Chhattisgarh, dedicated to modernising traditional nutrition through millet-based food products.

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Job Description

About the Role

We is seeking a seasoned B2B sales leader with a proven track record in scaling brands across institutional and corporate channels within the FMCG/food/health & wellness space. This is a high-impact, ownership-driven role for someone who brings strong industry relationships, understands complex sales cycles and can independently drive revenue growth across multiple high-value channels.

Key Responsibilities:

• Lead corporate gifting and bulk institutional sales, 
• ⁠Drive product listings across corporate cafeterias, employee wellness programs and office canteens,
• Develop and expand presence in airport retail, travel retail and F&B concession channels,
• Build partnerships with hotels, gyms, hospitals, co-working spaces and other high-footfall institutions
• ⁠Establish and scale modern trade and distributor networks in key metro cities
• ⁠Own the complete sales lifecycle – from lead generation and pitch to negotiation, PO closure and repeat business
• Identify and unlock new business opportunities and distribution channels

Candidate Profile:

• ⁠3–8 years of experience in B2B / Institutional Sales (FMCG / Food / Health & Wellness preferred),
• ⁠Strong existing network with procurement heads, category managers and corporate buyers,
• Demonstrated success in onboarding new brands/channels and scaling them,
• ⁠Proven ability to close deals independently and manage high-value accounts,
• Highly self-driven, entrepreneurial mindset with minimal dependency on supervision,
• ⁠Willingness to travel across Tier 1 cities as required,

What We Offer:

• High-growth earning potential with performance-linked incentives (no upper cap),
• Opportunity to work directly with the founder in a fast-paced, decision-driven environment,
• ⁠A strong, scalable product portfolio with high market acceptance,
• ⁠Equity participation for candidates demonstrating exceptional impact,
• Freedom to build, scale and own business verticals.

Required Skills

B2B Sales Lead Generation Institutional Sales Client Relationship FMCG

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